🎙️ Doubling Down on PodSnacks

In November 2021, PodSnacks was not growing rapidly after a full year of Laura (@SnackQueen) working on it. Laura and I had a conversation about PodSnacks’ next steps.

I advocated the company did not have product market fit and needed a product iteration. So, Laura went to the drawing board and created “PodSnacks Picks,” a free weekly roundup of the PodSnacks summaries (“Bites”).

Laura then sent out 7 cold messages on LinkedIn promoting the new newsletter and 3 responded in the affirmative. This was markedly different than the hundreds of messages she sent in the past with no response.

After months of cranking on both the PodSnacks Picks newsletter and cold outreach, PodSnacks is in a very different place. PodSnacks grew from 100 subscribers in November, which took Laura almost 1 year to reach, to ~1,500 subscribers today.

PodSnacks has 23 premium subscribers who pay $5 per month for access to the entire PodSnacks’ summaries, and PodSnacks earns money from advertising in the free newsletter.

For weeks, Laura and I have been having conversations about how PodSnacks has validated its concept:

• It grew 14x in 5 months

• A test of paid ads acquired new subscribers for about $1 per.

• It was net income profitable in 2021.

Today, Laura and I both doubled down in PodSnacks with additional investment. She invested $500 and I invested $5,000. The money will be spent on advertisements and PodSnacks will start to test outsourcing content creation.

Let’s go, @SnackQueen! Let’s go, PodSnacks!